The new Cigar journal is a great publication! It used to be named the European Cigar Cult Journal. As the owners and publishers changed, they wisely changed, or better yet, they updated the original name to “Cigar Journal” and distributor l”. It’s the best cigar magazine today! I can say that, because I was its American editor for over 5 years in the mid 90’s. Apart from Reinhold, Cigar Journal has a new writer, Colin C. Ganley who shared with us Ashton’s story.
Ashton cigar is owned by the Levin family, also owners of the smoke shop Holts. This was very interesting, because most of the information I had in my head was separate. Ashton was a separate entity from Holtz.
The article was able to bring it all together and create one picture.
As per the article, the relationship of the Fuentes and the Levin’s developed before 1985, when the first blend of the Ashton line was created. By 1985 it was considered a medium bodied smoke. Today we refer to it as a mild smoke…..lol Not that the blend was changed…
A note: Americans developed a taste for stronger blends than Europeans or South Americans, who prefer lighter and shorter smokes.
Four or five years later, 1990, the American market had matured enough to be introduced to a more flavorful blend.
This is when the cabinet series came out, followed by the Maduro line. As we roll into the mid nineties, the cigar boom explodes the market and the new American cigar smoker wanted an even stronger blend. It was the perfect timing to launch the Virgin Sun Grown, today known as the VSG.
End of Part I
Long ashes.....
Jim